Ap_25005This lively circa 1960 advertising poster by Herv Morvan for Billecart Champagne is a striking example of French mid century commercial illustration at its most playful and elegant. Set against a bold red background, the composition features a joyful black clad figure riding an oversized champagne bottle as it sprays sparkling foam into a waiting glass. The image perfectly captures the festive energy associated with champagne while embracing the humor