Monitoring youth appealing advertising on social media for the e cigarette brand Lost Mary Vape companies borrow from Big Tobacco ad playbook Chinese vaping giant flouting UK advertising rules on selling to children Vaping The Guardian Blu Launches Major OOH Campaign to Promote Vaping AdWorld.ie Instagram e cigarette posts banned by ad watchdog The rise of vaping among young people has become a pressing public health concern. We want to encourage and support families to have open and engaging conversations with young people to steer