Why E Cigarettes may Not Help Quit Smoking: Study FACT: Most e cigarette users also smoke cigarettes, a pattern known as dual use. This means the tobacco industry isn't helping people quit; it's sustaining addiction through another product. While the industry claims Do e cigarettes help smokers quit? What Happens When You Quit Smoking and Start Vaping? The 101 on e Cigarettes Infographic American Heart Association E cigarettes Help Some Smokers Quit Cigarettes, Rutgers Study Finds Rutgers University