Towards an Anthropology of DataData is everywhere. While 'big' data may have once seemed limited to business or high tech, ethnographers are now finding data and its attendant values and practices in their field sites around the world. Data has motivated a sweep of dystopian visions, signaling the invasion of privacy, political manipulation, or shadowy data doubles. Yet anthropologists have been cautious in taking data itself as an object of theoretical interest, even as the