The Paradox of Choice: Why More Is Less, Revised EditionThis classic work that offers a social critique of our obsession with choice and how it contributes to anxiety, dissatisfaction, and regret, now with a new preface from the author reflecting on the state of the science since 2003 Whether were buying a pair of jeans, ordering coffee, selecting a wireless carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsboth big and smallhave become increasingly complex due to