Blue or Gold? How the brand behind #TheDress monetised viral success Science explains how time spent outdoors colors your view of #thedress Los Angeles Times Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph How "The Dress" Became an Illusion Unlike Any Other Scientific American Proof the Dress Is Blue PS Tech Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say