The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Sienna Gold Dresses Warm & Radiant Gowns Lady Black Tie ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive White and Gold? Some people see this dress as white and gold, while others see it as blue and black. The real colors? Blue and black! This viral debate took the internet by storm, and even now, ASOS DESIGN sheer sequin cowl neck mini dress with strappy back in gold ASOS How does a black and blue dress sometimes appear white and gold? The Brains Blog